Profitable, Well-Known International Kids Brand, Founded In Singapore

OVERVIEW:
A well-known and highly popular premium kids’ fashion brand, specializing in personalized baby, kids, and family lifestyle products, is now available for acquisition. Founded and headquartered in Singapore, the business has rapidly evolved into a widely recognized international brand, attracting discerning parents and gift buyers across diverse markets. With global shipping capabilities, it has built a strong customer base in countries such as Australia, the UK, the US, Indonesia, Japan, and Malaysia.

BUSINESS HIGHLIGHTS
ESTABLISHED BRAND: Over 5 years of successful operations with a loyal and growing customer base
NICHE FOCUS: High-quality, customizable baby, kids, and family apparel

FINANCIAL PERFORMANCE (SGD)
REVENUE:
• 2022: $1.14M
• 2023: $1.36M
• 2024: $1.8M
• 2025 (Projected): $2.2M

PROFIT:
• 2022: $400K
• 2023: $405K
• 2024: $430K
• 2025 (Projected): $520K

INTERNATIONAL PRESENCE: Strong overseas customer base in Australia, UK, US, Indonesia, Japan, and Malaysia
SALES CHANNELS: Primarily direct-to-consumer via branded website, with additional revenue from platforms like Lazada and others
RETAIL PRESENCE: Available through premium retail partners including Motherswork, Tangs and more.
MEDIA RECOGNITION: Featured in Tatler, Vogue, Harper’s Bazaar, Sassy Mama, HoneyKids, and more

OPERATIONAL STRENGTHS
LOGISTICS HUB: Centralized logistics and fulfillment base in Singapore

OUTSOURCED OPERATIONS:
• Fulfillment, warehousing, and logistics handled by trusted third-party providers
• Marketing executed by an experienced digital agency
• Accounts maintained by a professional outsourced accounting firm

OFFICE: Approximately 1,000 sqft, located in the city-fringe East area of Singapore, housing 2–5 staff who manage day-to-day operations
RENT: Approximately $3,000
SUPPLIERS: Long-standing relationships with reputable OEM manufacturers overseas
IP PROTECTION: Brand and product IP registered with the Intellectual Property Office of Singapore (IPOS) and internationally

REASON FOR SALE
The lady founder, a parent of multiple young children, is seeking to step back from the business to focus on family life. This presents an exceptional opportunity for a strategic buyer or investor to take over a turnkey, scalable business with global potential.

OWNER SUPPORT & TRANSITION
The current owner is committed to ensuring a smooth transition and is willing to provide a comprehensive handover. This includes:
• Introductions to employees, suppliers, and key partners
• Transfer of operational knowledge and trade secrets
• Guidance on product sourcing and logistics
• Support with brand positioning and ongoing marketing efforts

ASKING PRICE
• The asking price is SGD $2,000,000, with substantial room for negotiation.
This price includes:
-Existing inventory and packaging materials valued at approximately SGD $500,000
-Rental deposits for the current office space
-Full brand assets, IP rights, customer database, and all operational infrastructure

Please Note:
-Financial estimates are rounded for confidentiality; detailed financials available upon due diligence.
-Final terms will be properly drafted by a lawyer.
-Buyers/investors are encouraged to conduct their own due diligence during negotiation.
-We are not liable for any inaccuracies in the information provided. Photos are for illustrative purposes only.
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